Dec 3, 20214 min readBrandingHow India drove Cadbury away from sustainable packaging.I am not sure if you feel the same but the excitement of tearing off the paper wrap and peeling the gold foil off Dairy milk to take a...
Nov 20, 20215 min readBrandingHow Brands gain loyal customers? - The curious case of Bobbi Brown CosmeticsWhat is the factor that makes someone choose a brand over another? Is it the product quality? Accessibility? Affordability? Maybe. But...